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Plain-English investing for serious beginners.
Investing fundamentals, broker comparisons, and long-term strategy for serious beginners. No hype, no day-trading nonsense — just the basics done right.
Beginner stock screening checklist: what to look at first
A simple, repeatable checklist for screening individual stocks — fundamentals, valuation, and the qualitative factors that matter for long-term holdings.
Latest guides
Our newest, most up-to-date research.
How to Choose Your First Broker as a Long-Term Investor
A clear 2026 comparison of the major US brokers — Fidelity, Schwab, Vanguard, and Robinhood — focused on what actually matters for buy-and-hold investors.
StrategyDollar cost averaging explained — and when to skip it
What dollar cost averaging actually is, why it works for behavior more than returns, and the specific cases where lump sum investing is the better choice.
BrokersFidelity vs Vanguard vs Schwab: which broker fits your style
An honest comparison of the three major U.S. brokers for long-term investors — fees, fund selection, platform quality, and where each pulls ahead.
ETFsHow to read an ETF prospectus without reading every page
A practical, plain-English guide to the parts of an ETF prospectus that actually matter — and the parts you can skip without losing anything.
FundamentalsUnderstanding economic moats: a beginner's framework
What economic moats actually are, the five durable types, and how to recognize them when evaluating a business — without overpaying for the label.
RetirementRoth IRA vs traditional IRA: which one fits you in 2026
A plain-English comparison of Roth IRA vs traditional IRA — tax timing, eligibility, and the simple framework most beginners need.